Tuesday, May 21, 2013

Marissa Mayer Just Explained Yahoo's $1.1 ... - Business Insider

At 9 A.M. eastern,?Yahoo hosted a conference call to discuss its $1.1 billion acquisition of Tumblr.

-Tumblr is going to run separately from Yahoo. CEO David Karp will report directly to Mayer. The brands will not co-mingle.?

-Yahoo plans to retain all Tumblr employees.?Yahoo will help it hire more engineers and ad sales people.

-Yahoo believe the deal pushes it over 1 billion users.

-The deal is $1.1 billion, payable almost all in cash. Karp will get some Yahoo stock.

-Yahoo does not expect Tumblr to materially contribute to its revenues until sometime in 2014.

-Mayer says that Tumblr is ahead of Yahoo in mobile.

-Mayer says Yahoo hopes to get search traffic from Tumblr users.

-Yahoo will feature Tumblr blogs on its media properties. She says this should boost Tumblr's traffic and make Yahoo's media properties more attractive to Tumblr's demographic.

-Karp missed the earnings call because he had to host an "all-team" meeting with employees. Mayer is going to start calling Yahoo all-employee meetings all-team meetings, too.

-Karp held a meeting with his senior staff on Friday night, and all of them "signed on" to the deal.

-Mayer isn't worried about all the NSFW content on Tumblr. ?"The width and breadth of content on Tumblr is what's exciting and has allowed it to reach more users."

-Yahoo will bring in-stream ads to the Tumblr dashboard, at some point. It will also help Tumblr bloggers sell ads, if they want to.

She says the complimentary nature of Tumblr and Yahoo is "uncanny."

She says Tumblr is young and artsy. Yahoo is business-y, sports-interested, and older.

She says Yahoo will benefit from new search traffic.

She's says Tumblr gets search technology, personalization technology, and reach from Yahoo.

She says both companies have "gorgeous" mobile apps.

She calls Karp "inspiring."

The deal is $1.1 billion, payable all in cash. It's going to close in the second half of this year.

Yahoo's cash was $5.4 billion at the end of Q1. Thanks to a redemption from Alibaba, it exceeded $6 billion "pro forma."

This transaction will not be material this year. It will add traffic and ad inventory.

It will enhance Yahoo revenue in 2014. Operationally, Tumblr will run separately. All current employees will remain. Yahoo will help it hire more engineers and ad sales people.

David will remain CEO and will report to Marissa.

Yahoo will integrate Tumblr content into Yahoo.com.

Goldman says the valuation came out of cash-flow analysis, forward EBITDA analysis, enterprise value in terms of monthly active users and unique users versus other transactions, and precedent transactions like Instagram and Yammer.?

Mayer says that Yahoo released "Yahoo Stream Ads" in May, which take text ads and put them in the news stream on Yahoo.com. She says you can expect more of that on Tumblr. On Tumblr, there is the dashboard, which is like Facebook's News Feed or inbox. Today, Tumblr does some advertising there. Yahoo would like to "introduce a very light ad load" there. ?Yahoo also might work with some bloggers who want ads on their blogs. That would only be done with permission.

Yahoo will possibly provide some Web search on Tumblr.?

Mayer says Tumblr will help grow engagement on Yahoo media brand pages and will also help grow its search business.

Mayer says that there are 700mm users on Yahoo. On Tumblr, they have 300mm. After de-duplication the number is larger than 1 billion.

Mayer says Tumblr has a good mobile story. It's ahead of Yahoo, she says. Users average 7 sessions per day.

Goldman says revenues will start to materialize "in a major way" in 2014. It will materially contribute to our revenues in 2014 and beyond.?

Mayer says Yahoo's talent aquisitions will continue. She says this larger, more strategic acquisition is an exception. The last time Yahoo did an aquisition of this scale was Overture. She says that buys of that scale become a core part of the strategy.

Mayer says that brands are a Yahoo strength. She says all the movie studios use Tumblr. She says 8 of the top 10 brands use Tumblr.?

She says Yahoo can help Tumblr host blogs at scale. She says it can send traffic to Tumblr blogs through its own media brands.

Mayer says the ad units will be native and follow the form and function of Tumblr. She says that you can tell interests of users.

Goldman: There is a small amount of stock related to David Karp, the founder, otherwise its all cash.

Mayer says that Tumblr operates in a fast, nimble way and "there's a lot we can learn from that."

She says their search tech is very visual.?

All-hands meetings are not called that, they are called All-team meetings, and Yahoo is now going to call its that, too.

Mayer says that the plan is to let Tumblr be Tumblr. Yahoo may power Tumblr search and get some Tumblr users that way. Yahoo will also link more to Tumblr posts from Yahoo media properties, therefore making those properties more relevant to the types of people who like Tumblr.?

Mayer says Tumblr's brand will grow apart from Yahoo. "We want to let Tumblr be Tumblr," she keeps saying. She cites eBay-Paypal and Google-YouTube as other big aquisitions that worked because the brands stayed independent.

Mayer says she and Karp both want online ads to be as good as the content. She says they both wistfully remember ads that were "aspirational" and made you want to buy a car or see a movie.

Mayer says that Tumblr's content will evolve as its users evolve ("creators," she calls them).?

A lot of the posts on Tumblr are graphical, and there are synergies there, but Mayer hasn't looked at specific integrations. Flickr could provide storage for albums or slideshows.

Karp told his key management team on Friday night, and the entire management team was excited. They made a point of signing on to the deal.

Mayer says "the width and breadth of content on Tumblr is what's exciting and has allowed it to reach more users."

How to address advertiser concerns: We need to have good tools for targeting.

In terms of monetization, Mayer cites the social network movie where they say why would you try to make money when you don't know what you are yet.?

Goldman says Yahoo is focusing on growth.?

Mayer thanks you for your time and says you should read the 2.3 billion blog posts that came to Tumblr during the call.

Source: http://www.businessinsider.com/live-marissa-mayer-talks-about-buying-tumblr-for-11-billion-2013-5

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Monday, May 13, 2013

Richard Branson swaps suit for skirt to honor bet

SEPANG, Malaysia (AP) ? British business magnate Richard Branson has lost his latest job because of orange juice.

The Virgin Group founder had his legs shaved, put on lipstick and squeezed into a red skirt to honor a bet by serving as a flight attendant Sunday on an AirAsia trip from Perth, Australia, to Malaysia.

But he earned a reprimand from AirAsia chief Tony Fernandes after he deliberately dumped a tray of orange juice on Fernandes' lap.

Branson lost a bet to Fernandes in 2010 after they wagered that their Formula One racing teams would finish ahead of each other. Fernandes' team landed two spots above Branson's.

Fernandes gleefully declared after Sunday's nearly six-hour flight on his budget airline that Branson's skills as an attendant were "rubbish" and that he was being immediately fired.

A cheerful Branson, who was tasked with pouring beverages, serving meals and making flight announcements, posed with Fernandes and popped champagne after stepping out of the plane at Malaysia's main low-cost carrier terminal south of Kuala Lumpur.

He said in brief remarks that he was "glad to have gotten the bet over with and (was) looking forward to getting back into my clothes."

"I always wanted to be an air hostess, but it looks like I have to get back to normality," Branson said. The flight helped raise money for an Australian foundation for hospitalized children.

Asked how Branson rated as an attendant, Fernandes quipped, "Out of 10, maybe one, for a bit of humor."

"I wanted to kill him actually" for spilling the juice, the Malaysian told reporters.

"He looked at me, I said, 'don't you dare,' and the next thing I know, he tipped the whole tray on me," Fernandes added. "He and the girls mopped it up, but I was walking around the flight in my underwear for a while because I didn't bring another pair of trousers."

Source: http://news.yahoo.com/richard-branson-swaps-suit-skirt-honor-bet-091130555.html

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Tuesday, May 7, 2013

Politics, Priorities, Psychology and Hope WITHIN The Black ...


This is actually a miss as an indictment for "NewsBusters".

They failed to frame the issue properly.

You see - when it comes to PRIDE and the "Americanized Black" - most would rather see POSITIVE MEDIA PORTRAYALS in the hopes that this will initiate improved academic results. ? WHEN THE RIGHT WING attacks "good ideas" that are bought into by "The Black Racial Services Machine" then these attacks are seen as "Anti-Black".

The problem is that even thought the "Progressive Establishment" which has dominate control over the local Black educational institutions are failing to develop our young people sufficiently into "Professional Service Providers" who will SERVICE our community up to the desired standard of living - the DEFENSIVENESS against what is seen as an "Existential Racial Attack" will cause most "Americanized Blacks" to recoil - defending that which is failing them AGAINST A RIGHT WING ATTACK.

HERE IS A BETTER STRATEGY? - DETAIL WHAT THE PROGRESSIVE FUNDAMENTALIST IS ACTUALLY DOING AND SELLING INTO THE BLACK COMMUNITY As PROOF OF "PROGRESS"


If the Right-Wing would stop ATTACKING and start OBSERVING - they would see that THE AMERICANIZED BLACK prefers to be MOTIVATED INTO A POINT OF "VENERATION" than he cares to PROTECT THE "VALUABLES THAT HE HAS INVESTED".

Please accept this as the replacement for the editorial cartoon that ran in 2008 in which a Black baby ind diapers was watching television with the caption "The First Black President Of The United States".? I can't find that cartoon.

The forces that CONTROL THE BLACK COMMUNITY don't care to do INTROSPECTION to determine IF THEY ARE COMPETENT to MANAGE THE HUMAN RESOURCE DEVELOPMENT INSTITUTIONS that might allow this LITTLE BLACK BOY PICTURED to live up to his full potential.

THE FACT THAT A FAVORABLE PERSON IS CAPTURED WITHIN THE EYE'S OF A BLACK MALE - AFFIRMING WHAT THEY ALREADY BELIEVE (Congregation Building) IS MORE IMPORTANT THAN "THE BLACK COMMUNITY GOVERNANCE CULTURE" - which they are damaging.

?"His Hair Is Just Like Mine" This propaganda is askew.

Those who practice "Trickle Down Social Justice" believe that this ONE BLACK BOY seeing that the "Black President IS JUST LIKE HIM" would do more to HELP BLACK MALES - than if MORE OF THEIR? GENETIC WERE AT HOME, in a committed long term relationship with THEIR BIRTH MOTHER - this as? the STANDARD - while accepting the exceptions that the hardships of life presents to us.

This centralized model ONLY produces the "Fall In Line, Don't Criticize Or WE'LL ATTACK YOU" model.?? It INSTITUTIONALIZES the CORRUPTION in that when the President Of The United States EXECUTES US FOREIGN POLICY that would otherwise be DAMNED by the CORRUPT BLACK RACIAL SERVICES MACHINE that controls these PROPAGANDA IMAGES - they KEEP THEM OUT OF VIEW OF THIS LITTLE BLACK PEOPLE - because IN THEIR PERVERSION - they only want to present him with an ENGINEERED version of HISTORY.

THEY ARE AS CORRUPT AS ANY "AMERICAN HISTORIAN" that they damn for slandering "the Full History".



The Happy Negro Leadership Is Pleased With The Executive Order On "African American Education

As a little boy - my father had these two portraits hanging up on the wall in his home office.
I did not know who these men were but I figured they were important.?

The picture to the left will one day find its way to the walls of Black people living in West Philadelphia and beyond.
NOT because THE EDUCATIONAL INSTITUTIONS that the parent's children attend will have benefited from the piece of paper that the American President has sign.? OR the fact that every "Black Progressive Leader" pictured IS HAPPY with the Photo Op within the Oval Office.

BUT BECAUSE - it is an affirming image that feeds into OTHER SUCH IMAGES - that allow the incompetence that is present within our community to TIE HIGH END GOALS OF ACHIEVEMENT with the DAY TO DAY "Operations" of keeping the human resources FOCUSED upon the large target - ONE STEP AT A TIME.

POSITIVE PROPAGANDA is the most effective means of covering up IDEOLOGICAL BIGOTRY INDUCED INCOMPETENCE.


The proper framing of this "Black Male Graduation Crisis" is to note that the POLITICAL "Red States / Blue States" that "Americanized Blacks" typically debate over IS IRRELEVANT.?? The truth is WHERE EVER Black people living in high concentrations - there is likelihood that academic performance problems will exist.? THIS IS EVIDENCE of a "distracted people".

The fact that a major political campaign transpired and THE BLACKS where happy with the results BUT this issue that affects them the most was barely mentioned - is an indictment of the present prevailing consciousness and the SKEWED PRIORITIES that are produced.

The truth is, however, that the present academic situation within the Black community is the case AFTER THE LAST ROUND of "Electoral Success" by which the present local Educational Establishment was put into place.

Few people care to "double back" and question if ELECTIONEERING is the salvation for Black people, GOVERNANCE at the institutional level is far more important.

Even though on "Bill Moyer's Journal" a team of reporters indicated that the RIGHT-WING has its tentacles within various advocacy groups - Mr Moyers - a dear friend of "Black Liberation Theology" doesn't care to expose how George Soros and the "Open Society Foundation" is a feeder stream through which many Black operatives are placed into that which PRESENTS THEMSELVES as "Black Advocacy Organizations".

The is no longer any distinction between a "BLACK ADVOCACY ORGANIZATION" and a "PROGRESSIVE ADVOCACY ORGANIZATION".?? The Black organization merely puts "Soul Food Seasoning" on the otherwise bland "progressive message" for distribution INTO the Black community.

They aren't judged based upon the RETURN ON DEVELOPMENT - as evidenced by DEVELOPED NEGROS.? Instead the SIZE OF THE CONGREGATION supporting them is the key measure of success - the CONDITION OF THE NEGRO - be damned.

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Source: http://withintheblackcommunity.blogspot.com/2013/05/the-right-wing-is-wrong-to-compare.html

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